As part of my marketing and promotion strategies for this blog, I am once again taking a big interest in Stumbleupon. My interest in SU flagged earlier this year (as I have a notoriously short attention span) but recently I have been reading up on SU posts on the internet. Reading them has made me realise that I would be silly to completely give up Stumbleupon because it gives a blog something which is much needed - regular traffic.

According to my Google Analytics account, Stumbleupon gives me 26% of my total blog traffic. But what made me stop and think for a minute was that according to Analytics, the average Stumbler only stayed on the site for less than 2 minutes. So that made me wonder - why are people so reluctant to stick around? I read on the net that many Stumblers equate stumbling to surfing TV channels in that they like to flip from page to page really fast. This may be good for monthly page hits but not so good at raising RSS subscriber counts or getting money through advertising.

So it’s really a double-edged sword. On one hand, SU can bring in regular visitors but on the other hand, once the visitors arrive, they don’t stick around long enough, as their minds are already wandering to the stumble button to get to the next page.

A blessing or a curse for bloggers? I’ll let you decide on that one.

Technorati Tags: analytics, Google, marketing, promotion, Stumbleupon

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